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Real Results For Real Hospitality Businesses

This hospitality website design portfolio isn't a list of mockups — it's real projects for real properties, built to solve real problems. Here's a closer look at one of them.

Hospitality website design portfolio — Hidden Jewel Boutique Hotel redesign

Featured Case Study

Hidden Jewel Boutique Hotel

A full site rebuild focused on direct bookings and mobile guests.

Custom Booking Flow

Mobile-First Redesign

The Challenge

Hidden Jewel Boutique Hotel’s previous site had grown cluttered over time — too many pages, much of it outdated or unnecessary information that buried what guests actually needed. The design itself was dated too, built around a plain black-and-white theme that didn’t reflect what the property actually looks and feels like. It’s exactly the kind of turnaround this hospitality website design portfolio page exists to document.

I rebuilt the site around five focused pages — Home, Accommodations, Restaurant, About, and Contact — cutting out everything that wasn’t helping a guest decide to book. The redesign moved away from the old black-and-white look entirely, replacing it with a colorful, tropical aesthetic that actually reflects the property: turquoise pools, palm trees, and the resort’s real atmosphere, paired with a custom booking flow and a mobile-first layout built for guests browsing from their phones.

Most of the original photography was solid, so rather than reshoot everything, I worked with what the property already had and built the new design around those images. The existing copy needed the most work — a lot of it was outdated or wordy, so I went through and tightened it down to what guests actually need to know, refining the wording until it matched the rest of the site’s tone. The real transformation came from the visual side: swapping the flat black-and-white theme for a warmer, tropical palette that echoes the pools, palm trees, and thatched roofs guests actually see when they arrive, so the site finally looks like the property it represents instead of a generic template.

The result is a site that’s simpler to navigate and far more visually representative of the property itself — guests get a clear, attractive path to booking instead of wading through pages of clutter. This is the kind of project this hospitality website design portfolio is meant to show — a real property, a real problem, and a real fix.

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